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Is email marketing still relevant in a 2.0 world?
When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the...
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Free social media marketing Webinar
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am...
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All about metrics and Web analytics
During the Traveling Geeks trip to the UK I had the good fortune of having a Flip Ultra HD recorder in my pocket when I bumped into Jim Sterne. Jim runs the Emetrics Marketing Optimization Summit and...
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Be a persistent social media parent
Sure and steady wins out over the long haul They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about...
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Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is...
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Don’t bring your social media completely in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house. While “everyone” is on Facebook, social media...
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